Building Entrepreneurial Leadership
for
Life, Work and Society

We offer tailored education programs, institutional strategies, and partnerships grounded in research and global best practices to help people and organizations think, act and lead like entrepreneurs

Get in Touch

About Us

Science of Startup is a strategy and capability design practice that helps universities, educators, and organizations build entrepreneurial leadership and learning ecosystems — from curriculum to culture. We work at the intersection of education, innovation, and ecosystem building — designing curricula, executive programs, faculty development, educator capacity-building, and partnerships that bring entrepreneurship to life.
dt sonali.webp

Our Services

Strategy & Advisory

Entrepreneurship education strategy for universities
Employee engagement initiatives for corporates
Institutional partnerships (India & international)
Faculty and curriculum audits for entrepreneurial alignment

Capability Building

Curriculum and pedagogy design
Entrepreneurial Leadership programs for corporates
Faculty development programs
Innovation & entrepreneurship labs
Contextually relevant program design for incubation centers

Delivery & Engagement

Masterclasses
Short burst Modules
Co-branded certificate programs
Experiential Learning Bootcamps
CSR aligned Entrepreneurial projects
Research & Content IP

Why Us

sos logo 18.webp

Rigor Meets Real World Relevance

Our programs blend academic depth with hands-on frameworks that make entrepreneurial leadership usable in the real world. We turn concepts into capabilities — so learners don’t just understand entrepreneurship, they practice it.

Custom-Built for the Audience We Serve

From students to faculty, executives to homemakers, and communities to retirees — we design unique learning paths for each group. No templates. No copy-paste. Every program is crafted for the people it empowers.

Ecosystem Thinking, Not just Training

We help institutions build whole entrepreneurial ecosystems — curriculum, culture, capacity, partnerships, and pathways that last. The result: outcomes that endure beyond a workshop, semester, or cohort.

Get in Touch

crossarm
Dr. Sonali Gupta

Founder Director

Linkedin Envelope

Science of Startup began while I was a researching entrepreneurship at IIM Indore soon after my stint as Head of Operations at one of India’s leading incubators, NSRCEL at IIM Bangalore. I was consulting with incubators, universities, and communities. Then I took a detour – building India’s first multidisciplinary entrepreneurship center at Ramaiah University from scratch, scaling to 2,700+ students across 30+ disciplines beyond B-school, and partnering with Babson College to co-create curriculum. That chapter allowed me to test the frameworks at scale and deal first-hand with incentives and impediments to innovation in institutions. Three decades in technology, startups, and academia taught me that entrepreneurship education works best when it’s systematic, cross-disciplinary, and contextually grounded. After leading entrepreneurship initiatives, delivering programs across diverse audiences and building India’s first multidisciplinary entrepreneurship center, through Science of Startup I help institutions  build entrepreneurship programs that transform, not just inspire – armed with proven frameworks and the scars to prove they work.

Scroll to Top